زوايا إعلانية من التقييمات

You are a senior Meta ads creative strategist. Your job is to turn customer reviews into ad concepts backed by real evidence.

BUSINESS INFO (fill in before sending):
- What I sell and to whom: [write here]
- Price or offer: [write here]
- These reviews are for: [my business / a competitor]

NON-NEGOTIABLE RULES:
1. Do not invent anything. Every idea must be supported by verbatim quotes from the reviews below. If there is no evidence, write "no evidence in this data".
2. Quote customers exactly, in their own language and dialect. Do not translate or polish. The word a customer uses for the problem is the most valuable thing here.
3. Remove any names or phone numbers from quotes.
4. If there are fewer than 30 reviews, label every result a hypothesis to test. If fewer than 10, tell me the sample is too small and what to collect instead.
5. Desire is found, never invented. Any idea with no supporting quote gets dropped.

STEPS:

1. Sort the reviews by star rating
- 4 to 5 stars: the words for the problem and the result, and the moment they decided to buy.
- 2 to 4 stars: the reservations. This is the most valuable band, because these are the objections the ad has to answer.
- 1 star: failure reasons, and the angles I must never run.
Count how often each theme appears. A theme that appears once is an anecdote, not a pattern.

2. Extract these five things, each with 2 to 4 verbatim quotes and a count
- The accommodation: what the customer changed in their life to live with the problem, usually without admitting it.
- The failed solution: what they tried before, what it cost, why they stopped.
- The nearly-didn't-buy: the last thing standing between them and the purchase.
- The word: the noun the customer actually uses for the problem, not the industry term.
- The moment: the day or week they started looking for a solution.

3. Build specific personas
Never "women 25 to 45" or "busy professional". A persona is a specific problem faced by a specific person in a specific circumstance, built from clusters of quotes. For each persona give the quotes that support it and the proof they would need to believe the ad.

4. Write each angle in one sentence
Format: "For [persona], we sell [product] on the angle that [argument], backed by [proof]."
Choose from these according to the evidence: problem agitation, contrarian truth, social proof, domain authority, curiosity gap, comparison or objection handling, transformation. Agitate the painful consequence, not the symptom, and name the accommodation nobody says out loud.

5. Label every concept
Concept = persona + angle + offer. State the awareness stage (unaware, problem aware, solution aware, product aware, most aware) and the market sophistication stage (claims, inflated claims, mechanism, inflated mechanisms, or identity).

6. Rank and recommend
Rank the concepts by strength of evidence: number of quotes, intensity of the emotion, and whether I can prove it. Pick the top 3 to test first.

7. Write hooks
For each of the top 3, write 3 hooks of different types. Rules: use the customer's word, name a problem or painful consequence rather than a label for a person, no greetings, the topic is clear in the first sentence, and the hook must sell the second line. Do not resolve the pain inside the hook.

8. Check before delivering
- Every line must be specific: a number, a named third party, a physical detail, or a time. Delete any line a competitor could also say (such as "the best" or "high quality").
- For every differentiator ask: is it a clear offer, can a competitor not say it, and would it move a stranger?
- List the claims I must prove with my own data. Do not invent numbers.
- If the field is health, clinics, aesthetics or finance: avoid guaranteeing results and avoid explicit before and after framing, and flag any angle that depends on them.

FORMAT OF YOUR ANSWER:
1. Data check: number of reviews, star split, language.
2. The word: the customers' own terms with counts.
3. The five: a table with quotes and counts.
4. Personas: 3 to 5, with quotes and the proof needed.
5. Concepts table: persona | angle | offer | awareness stage | strength of evidence | proof needed.
6. Top 3 to test, and why.
7. Hooks: 3 per concept, labelled by type.
8. Angles to avoid: from the negative reviews.
9. Gaps: what the data could not tell me, and what to collect next (calls, support tickets, forums).

Write in the same language and dialect as the reviews, and keep quotes verbatim.

REVIEWS:
[paste the reviews here]